Customers of a specific generation group may have no recollection of life prior to Uber. Few could have predicted how the ridesharing application would revolutionize the globe. The trademark, like Google or Kleenex, encapsulates a whole firm’s offerings.
Uber, like several of mankind’s goliaths, has experienced its highs and lows, victories and humiliations. New York Times reporter M. Isaac chronicles the inner narrative of Uber’s difficult growth, including the controversies and bickering that led to the removal of co-founder and CEO T. Kalanick, in his novel Super Pumped: The Battle for Uber.
The novel is the basis for a forthcoming Television drama featuring J.G.Levitt as Kalanick, based on novel. It also represents the debut series of a unique crime drama from Billions founder B. Koppelman and D. Levien. As per Reuters, upcoming episodes would focus on tales “that shocked the corporate sector to its base and reshaped society.”
Here’s a quick glimpse at Uber’s growth and collapse, as well as the ups and downs of some of Silicon Valley’s more well CEOs, as represented in the upcoming program Super Pumped: The Battle for Uber:
Is It Based On Real-Life Incident?
This latest television show appears to be a surefire hit with lovers of technology power thrillers. The initial series will consist of 7 installments, each lasting around 60 minutes.
On February 27, 2022, at 10 p.m. ET, Showtime will air Super Pumped: The Battle for Uber. Indeed, the upcoming drama is founded entirely on true events.
The Formative Days of Uber cab
Every big technology business appears to have a phase when they abbreviate their brand and afterward rocket away. “The Facebook” came before Facebook, as aficionados of The Social Network understand. Likewise, Uber was launched in 2009 as “Ubercab” by T. Kalanick and G Camp, a software engineer, and businessman.
By the autumn, Ubercab had attracted a number of well-known investors, notably C. Sacca (of Shark Tank notoriety) and S. Fanning, plc of Napster. The business changed its name to Uber in October. The modification was done to “prevent the firm from promoting themselves overly closely resemble a cab service,” as per Business Insider.
Of fact, that was just the start of the upstart company’s danger to taxi operators across the United States.
Uber’s New CEO is T. Kalanick
Towards the end of 2010, Kalanick became the CEO of Uber. He succeeded Ryan Graves, the firm’s initial worker, who stayed on the council of directors and as an executive. Uber’s first year was marred by scandal. Literally. When customers sought Uber on New Year’s Eve, they met with a hefty price increase. Some rides were three to sixfold more expensive than normal.
When an essay titled “49 of the worst controversies in Uber’s history” is written about your firm, you realize it’s having issues. Persistent overcharging is on the litany of controversies. This includes, for instance, a cost increase following Hurricane Sandy.
In September 2013, a second, equally heinous incident happened. When a Black lady called Bridget Todd posted that a Cab chauffeur had seized her by the neck after she hugged her white boyfriend, she gained notoriety.