The Primetime Emmy Award is an American award show that is conducted to felicitate and recognize the excellence of primetime television shows in America. The awards are divided into three categories: Regular Primetime Emmy Awards, Primetime Engineering Emmy Awards in recognition of the contribution towards engineering and technology in television, and Primetime Creative Arts Emmy Awards in recognition of behind-the-scenes technicalities in television.
Unlike the virtual event held last year due to the Covid-19 pandemic, this year’s Emmys was a big affair with a physical event with several prominent industry faces attending it. The event took place on September 19, 2021, in Los Angeles Events Deck. Emmy 2021 was a star-studded affair, and Ted Lasso was the hot favorite with a total of 13 nominations.
The series went on to win 4 trophies, including 3 awards for acting and 1 for outstanding comedy series. Ted Lasso’s win at the Emmys has definitely given rise to Apple’s streaming services, and let’s see how that happened.
What is Ted Lasso About?
Ted Lasso is a series about a football coach from the United States who moves to England to lead a football team. Termed as one of the best comedy series, Ted Lasso, is also the name of the main character who is a football coach recruited to lead English Premier League Team AFC Richmond and has no prior experience in British soccer.
Jason Sudeikis plays Ted Lasso along with Hannah Waldingham who plays Rebecca Wilton, Jeremy Swift who plays Leslie Higgins, Phil Dunster who plays Jamie Tartt, Brett Goldstein who plays Roy Kent, Nick Mohammad who plays Nathan Shelley, Juno Temple who plays Keeley Jones, and Sarah Niles who plays Dr. Sharon.
How did it Boost Apple’s Streaming Service?
Ted Lasso is Apple Inc’s first venture into the world of television. Also, dominating one of the most prestigious awards shows for primetime television has shunned all the skepticism surrounding Apple’s foray into the television business. The 73rd Emmy Awards served as a battleground for the new age streaming services, including some streaming giants like HBO Max, Netflix, Amazon Prime Video, and Disney+.
Ted Lasso is the first breakthrough for Apple and having almost 20 nominations in its first Emmys is definitely a big turn for Apple Streaming services. The show also gained a critical appreciation and had good social media coverage and industry prestige. The limelight that it got during the Emmys will draw many customers to Apple TV +, a streaming service in iPhone.
Ted Lasso is already renewing for a second season, and it will be interesting to see if more people are turning towards Apple Streaming Service Apple TV+ after the extraordinary performance of Ted Lasso at this year’s Emmys. One thing is sure that the Emmys have definitely boosted Apple’s streaming service after Ted Lasso shone at the television award. This generates more hope regarding the number of audiences that would shift their streaming focus to Apple.